Mobile Video Advertising
4 keys to mobile targeting
To give you a quick introduction, we’ve narrowed it down to four of the most common types of video advertising. A good campaign may combine some of each.
In-stream video ads
We’ve all experienced this – it’s the ad that plays before the video you’ve chosen on YouTube, and it’s widely known as pre-roll. (Or mid-roll, or post-role, if it comes halfway through or at the end of your video.) Here, the main benefit is the significant reach it can offer – a potential audience of millions. The downside is that many in-stream ads give the viewer the opportunity to skip the ad after a few seconds, so reach doesn’t necessarily guarantee engagement. How to get around this? Target keywords carefully, and make those first few seconds really, really interesting.
In-banner video ads
Here, your video is placed in the standard advertising display areas on relevant websites. They might sit in a standard MPU (Mid-Page Unit) banner, and will play when clicked on, rolled over or automatically when the page loads. Or they might pop up into a small or full screen when the viewer engages with the ad. These ads tend to give more of an interactive experience, as you can support the content with additional features like social media or web links.
In-content video ads
Also known as native ads. This lets you place your video within some relevant editorial content. It’s less disruptive for the viewer as they’re already engaging with the topic, and see your video as an interesting extra. Often, brand will sponsor high-quality, high-ranking websites to enable their content to be included in a post. Do this, and your brand will benefit from the credibility of the website and author. A sponsored story on a trusted site will make your brand feel more trustworthy, too.
Social video ads
Social and gaming apps have become a great platform for ad distribution. As many viewers are using mobile devices, and engaging with and sharing content on the move, video is perfect. It gives you significant reach and, thanks to social media data, lets you advertise to highly targeted groups.
MOBILE AD TYPES
A Visual Guide to the Different Kinds of Mobile Ads
BANNER
Still the most popular mobile ad format, the banner ad uses an unobtrusive “banner” at the top or bottom of the screen which features relevant text and graphics. Banner ads rely heavily on brand recognition, with little space to provide detailed information. Its a simple and safe way for a brand to get their name and product viewed by as many people as possible.
NATIVE
Native ads are ads that don’t really look like ads. Rather than present a banner with relevant information, native ads attempt to seamlessly integrate with the publisher’s app. The ad format mimics that of the original app format for optimal user experience.
VIDEO
Video ads are simple in their concept yet complex in their execution. They are literally videos that play either while a user opens or interacts with a mobile application. They require a substantial budget, but offer a high level of user engagement.
See Mobile Ads In Action
take a look4 keys to mobile targeting
We support VAST video, native, rich media, expandable, floating, We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats. We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats. We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.We support
VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats. We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats. We support
We support VAST video
native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats. We support
VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.
We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.
We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats. We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.interstitial/full screen ads and all IAB and MMA standard banner formats. We support VAST video, native, rich media, expandable, floating, interstitial/full screen ads and all IAB and MMA standard banner formats.
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